man looking at watch Tips for Women on Selecting Fine Watches for Men - EAT LOVE SAVOR International Luxury Lifestyle Magazine
Fine Jewelry

Tips for Women on Selecting Fine Watches for Men

Choosing a timepiece for a man can be a challenge. There are so many factors to consider.

To make the task easier, we chatted with U-Boat Italo Fontana fine timepieces from Italy for some insight.

man looking at watch Tips for Women on Selecting Fine Watches for Men - EAT LOVE SAVOR International Luxury Lifestyle Magazine

What should ladies look for in a watch when selecting the ideal timepiece for a man?

The watch should be an automatic, which is driven by the wearers own movement and is an example of artisanal genius.They should bear in mind the personality of the man they’re buying for. How does he express himself through other items in his wardrobe? Ties, cufflinks, shoes, that kind of thing. If he’s quite conservative then perhaps you should choose size, colour and style according to that. If he’s a slightly more adventurous chap then you can make bolder statements. Perhaps choose a striking shape or colour, a larger face or a contrasting strap

What questions should they ask themselves before selecting?

What occasions will he wear this watch? Is it going to be a dress watch or something for the weekend? Is it for the office or for special occasions? Is the watch supposed to be able to carry him through weddings and yet remain suitable for ski trips? Does he have a preference towards steel bracelets or leather straps? What can I do for the environment? (The last one doesn’t help with watches but it does make the world a better place).

What do you think makes luxury timepieces so special and a coveted purchase?

I think the element of craftsmanship and ceaseless attention to detail that we so seldom see in modern life. That’s what makes automatic watches such an enduring statement of luxury and such an emotive item.

uboat black swan timepiece Tips for Women on Selecting Fine Watches for Men - EAT LOVE SAVOR International Luxury Lifestyle Magazine

Black Swan – U-Boat

If looking for an heirloom piece, what are the earmarks of a great selection for longevity and ideal to hand down?

Personally I think great Heirlooms are either A) watches that are of no determinable age or era, something timeless, if that isn’t too ironic for a watch or 2) my personal preference, something utterly of the moment so that it seems totally anachronistic in years to come. I always think these things exude a little more charm and evoke thoughts of the person that left you something.


Are there types of timepieces that are better suited for personality type and lifestyle ” eg: men who love diving, work in a corporate environment, tech or more casual environment…?

Larger dive inspired pieces are purpose built for men (and women) who want something that will stylishly enable them to indulge in their love of diving. In regards to fitting in with a profession I think that goes hand in hand with the character of the gentleman in question. Personally I think having one item that is aesthetically at odds with your surroundings exudes a lot of character. It fits into the theory of deliberate sartorial incongruities (almost easier done than said) that the Italians refer to as Sprezzatura.

What do you wish more women knew about timepieces?

I think sadly that women are often quite neglected by watch companies so their knowledge of brands and what they stand for can be slightly warped. Companies might make women specific pieces but they are all too often just scaled down versions of the man’s watch, albeit with the face changed to mother of pearl in a half-hearted nod towards femininity. Due to this Ladies are often only familiar with huge yet uninspired names in the watch industry. That’s why watch gifts are so often just an unimaginative Rolex.

classico white diamonds uboat timepiece Tips for Women on Selecting Fine Watches for Men - EAT LOVE SAVOR International Luxury Lifestyle Magazine

Classico SS white diamonds – U-Boat

What about timepiece storage and winding? What advice do you have where care and storage are concerned?

There exist specialist machines that will wind watches so that the oils that grease the movements don’t dry out. These often come with endless added details that will cater to any prototypical male embodiment of luxury, wine storage, humidors and whiskey shelves. In all honesty though, they are a poor substitute for actually showing a little love and attention to something as personal as a watch. For more information visit

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