The Devils Keep The Oldest Ever Released Triple Distilled Irish Whiskey And The Most Expensive First Release In The History of Whiskey - EAT LOVE SAVOR International Luxury Lifestyle Magazine

The Oldest Ever Released Triple Distilled Irish Whiskey And The Most Expensive First Release In The History of Whiskey

Craft Irish Whiskey Co.

A ‘Liquid Gold’ Alchemy To Usher In A New Golden Age Of Irish Whiskey

Whiskey lovers and whiskey investors will love this very exclusive 333 bottles of very rare distilled single malt whiskey, 29-year-old The Devil’s Keep. This is a first release from Craft Irish Whiskey Co. Its striking decadent alchemy of the freshest Irish water and the fine barley, aged 200 litres of ‘first-fill’ American oak barrels, previously bourbon-storing, finished in rare French oak barrels that held Tawny Port, before a final finish in virgin Hungarian oak, makes it the finest whiskey ever made by Ireland and also an excellent and legacy investment. Devil’s Keep achieved the global record with USD $60,000 (almost £46,000 or EUR 51,000) in November 2020 for the most expensive first introduction of whiskey ever to the market.

Jay Bradley, Founder of The Craft Irish Whiskey Co. commented: “We’re thrilled to be celebrating Ireland’s whiskey resurgence by launching the Devil’s Keep, which has been a crusade sparing no expense to source the finest ingredients, and the most sublime flavours – it truly is the culmination of our devotion, passion and craft. For many years Scotland has dominated whiskey through the sheer breadth and depth of its offering. They’ve offered everything from lower-shelf, mass-produced blends to mid-shelf, higher-quality household names, as well as top-shelf brands. Yet, there has always been a gap in the market for ultra-luxury whiskeys. Born from a conversation with my late father, The Craft Irish Whiskey Co. has a single mission: to create the finest whiskeys Ireland has ever made and to redefine global perceptions of luxury, while building a legacy.”

Founder Jay Bradley The Oldest Ever Released Triple Distilled Irish Whiskey And The Most Expensive First Release In The History of Whiskey - EAT LOVE SAVOR International Luxury Lifestyle Magazine
Jay Bradley, Founder of The Craft Irish Whiskey Co.

About The Devil’s Keep

The Devil’s Keep was born a stone’s throw away from the Giant’s Causeway in County Antrim, where it was poured into quality white oak bourbon barrels. Profiles like vanilla, caramel, toasting sugar and the rich smokiness of roasted oak staves were provided through the years of maturation. A once in in a lifetime discovery in a Portuguese bodega, uncovered in a deliciously viscous Tawny Port, with rare, 100 litre Franco oak barrels. Divided into these indispensable falls, The Devil’s Keep has grown into its elegant, complex and smooth landscape. Finally, the spirit was created to sweat the wood’s sugars and to impart rich vanilla, wild honey and toasted maple syrup notes in a deep stave toasted Hungarian — virgin oak. In combination, this sacred trinity of maturation offers a range and depth of fragrance that is unmatched.

In a unique finishing note, water has been added before final maturation to ensure that these extraordinary flavours remain undiluted. As the years of evaporation have taken the ‘angel’s share,’ the cask contains what legend tells is the spirit that the devil keeps for himself — honoured in the whiskey’s name. The resulting cask strength emerges as a perfect 48.5% ABV.

Elegant and Bespoke Storage

The whiskey’s treasures are now guarded behind two custom locked cases, protected by a bespoke Japanese-style brass lock. The exquisite bottle, designed by designer Tiago Russo, is unchained to cause The Devil’s Keep Taste Experience. Water from the same area that was made from whiskey is also impeccably presented in a glass carafe inside the case, to be applied with precision using a gold-plated pipette, enabling the initiated to open up flavours without dilution – all to be enjoyed from a specially made glass with science and craftsmanship built to enhance the nose and enhance the taste.

Added Details to Enhance the Experience

Also contained in the case are whiskey stones made from obsidian to be used in place of ice to prevent further dilution—as well as an atomiser containing ‘angel share’ caught by expert perfumer Sarah McCartney. Never before has anyone tried to catch one’s unmistakable scent as they pass through the hallowed halls of a mature whiskey warehouse. The scent of aged pine, vanilla, malted barley and musk all culminates in what is called ‘The Angel’s Share’, as the bourbon evaporates out of the bottle and into the ether. The jar of Ireland’s malted barley from the same malting house the Devil’s Keep was made some 30 years earlier and is a poignant reminder of the fountain of whiskey.

A Note on the History of Irish Whisky

It’s little known that Ireland developed whisky in the 14th century and dominated the market. By the 1800s, a collective known as the ‘Dublin Whiskey Masters’ had taken the art of whiskey making to its zenith with iconoclastic disruption. However, even though Irish whiskey has endured a dramatic downturn due to an unfortunate collection of geopolitics, it is now reborn, and today, past glories are coming back. Ireland’s emerging, tiny but revolutionary distilleries have the talent and the freedom to innovate whiskey on a scale not seen since the 19th century.

The Devil’s Keep sees the age-old mysteries of Irish whiskey masters re-imagined with the introduction of the oldest triple distilled Irish whiskey ever released and the most expensive first release in the history of whiskey.

Something else to look forward to for The Craft Irish Whiskey Co.’s is a very special second launch, a 7 piece collection whereby all pieces are one-of-a-kind ‘The Emerald Isle Collection’ in partnership with Fabergé, bringing together the strong heritage of both brands in a series of highly collectable and unique special-edition bottles.


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