Affluent Millennials Revive The Analog Watch Industry
Luxury watches are making a comeback in 2018, driven by affluent Millennials shoppers. We’ve already talked about the Millennials appetite for authenticity when travelling. A similar trend can be seen in the luxury watch industry as well. A recent survey from Deloitte found that Millennial consumers are still very…
Transforming The Luxury Lifestyle Awards For Digital With Alexander Chetchikov
Alexander Chetchikov, Founder and CEO of the Luxury Lifestyle Awards, recently sat down with Luxe Digital to discuss the history behind the prestigious awards and the digital transformation that he’s driving for the company. With a degree in marketing and communication, Alexander worked in the luxury industry for the…
Millennials Want Authenticity and Shareability When Travelling
Millennials are transforming the luxury travel and hospitality industry. Younger travellers are indeed seeking authentic travel experiences and shareable adventures when planning vacations abroad. According to recent research by the Boston Consulting Group, Millennials are 23 percent more likely to travel abroad than older generations and they already make…
Why Instagram is Replacing Websites For Affluent Female Shoppers
Did you know that 72 percent of consumers’ purchase decisions are influenced by what they see on Instagram? With 800 million active users, Instagram is indeed becoming the most important social platform for luxury brands to engage with their consumers. Research group L2 found that there was a 53%…
