Fine Fragrance

Rediscover: Chanel No. 5 with Eau Premiere

Chanel No. 5, that classic fragrance by Coco Chanel, was her first, was launched in 1921, and has been for sale ever since. Coco created this particular fragrance because she wanted women to smell like women, not flowers.

It was named No 5, because ‘5’ was a number that Coco’s thought lucky. It is their unique measurement of ingredients that gives it, its unique scent. A perfectly balanced blend of aldehydes, bergamont, lemon, and neroli, a heart of jasmine, lily of the valley, rose, and orris on the top notes, and a base of vetiver, sandalwood, vanilla and amber – a stunningly captivating fragrance.

The World’s Most Famous Fragrance

It was in 1953 when the fragrance’s popularity rose drastically thanks to Marilyn Monroe who was asked in an interview what she wore to bed and she famously replied “five drops of Chanel No 5″. The perfume became the most popular fragrance in the world and still is today. It is reputed that a bottle of Chanel No 5 sells worldwide every 55 seconds. Carrying on the tradition with this fragrance, a modern version was created for the modern woman, a distinctly womanly scent lighter but still every bit as magical as the first one.

Try It Again, For The First Time

Chanel relaunched their scent, hoping to attract an even younger clientele who preferred something less heavy, and women who loved the fragrance but felt it was too strong for them, and they called it Chanel No. 5 Eau Premiere. The name, inspired by the thought that this would be like trying it again, for the first time. The original version has strong top and base notes but Eau Premier is the same scent, just a softer one. The depth of the fragrance is just enough to still unmistakably be Chanel No 5, but is light enough you can wear it all day and even reapply it later before bed, for that Marilyn Monroe-inspired ritual.

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