PFV FamilyIsSustainability Primum Familiae Vini Launch 'The PFV Prize' an €100,000 Annual Prize - EAT LOVE SAVOR International Luxury Lifestyle Magazine
Awards,  Wines

Primum Familiae Vini Launch ‘The PFV Prize’ an €100,000 Annual Prize

The Primum Familiae Vini, an association made up of twelve European families who are producers in the continent’s greatest wine regions, announce the launch of The PFV Prize, an annual award of €100,000 to a family company in any area of enterprise that demonstrates excellence in sustainability, innovation, craftsmanship and the successful transmission of responsibility and commitment from one generation to the next.

The winner will have the opportunity to share knowledge with the twelve PFV families, all of whom have a long experience in overcoming numerous and at times existential challenges throughout their histories.

In the words from the 12 families to explain why they are all concerned:

“Family-owned businesses are a critical part of the global economy, accounting for ~85% of global economic output, and bring unique advantages and some clear challenges. Family businesses can capitalize on several distinct advantages, including: (1) Strong corporate culture, (2) A long-term perspective, and (3) Strong connection to family stakeholders. But across family-owned firms, we see a variety of common challenges: (1) Managing family conflict, (2) Maintaining family ownership, (3) Managing succession challenges, (4) Loss of entrepreneurial drive in succeeding generations, (5) Ensuring effective performance management for family members involved in the business. And it is widely accepted that only 16% of family businesses survive through the first generation. As family-owned businesses, we are concerned, not only because we are in the wine business and that 70% of the world’s wineries are family-owned but, first of all, because we are families.”

Marc Perrin, President of the PFV, commented:

“We in the PFV believe that family companies are the bedrock of regional and national economies. The best family enterprises have a profound commitment to sustainable development and to the environment. Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalisation and a rather depressing uniformity have become increasingly prevalent.

By announcing this prize at a time of international crisis resulting from Covid-19, we emphasise the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.”

The twelve members of the PFV represent the distinctive voice and deep artisan roots of family companies who are committed to the absolute quality of their wines and all have a long history of dedication to their respective regions. The PFV aim to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.

Applications for The PFV Prize 2020 can be made from 1st July on and will close on 30th October 2020.

Portraits PFV Primum Familiae Vini Launch 'The PFV Prize' an €100,000 Annual Prize - EAT LOVE SAVOR International Luxury Lifestyle Magazine
Pictured from top to bottom, from left to right: Egon Müller (Egon Müller Scharzhof, Germany), Albiera Antinori (Marchesi Antinori, Italy), Prince Robert of Luxembourg (Domaine Clarence Dillon, France), Priscilla Incisa Della Rochetta (Tenuta San Guido, Italy), Marc Perrin (Famille Perrin, France) Frédéric Drouhin (Maison Joseph Drouhin, France), Jean-Frédéric Hugel (Famille Hugel, France), Miguel Torres Maczassek (Familia Torres, Spain). Paul Symington (Symington Family Estates, Portugal) Pablo Alvarez (Vega Sicilia, Spain) Philippe Sereys de Rothschild (Baron Philippe de Rothschild, France) Hubert de Billy (Champagne Pol Roger, France)

The PFV Short List of five family-owned companies will be published in January 2021 and the PFV Prize winner will be announced in March 2021.The Selection Jury for The PFV Short List and The PFV Prize will be one member of each of the twelve PFV wine families:

Priscilla Incisa Della Rochetta – Tenuta San Guido, Italy – Founded 1840
Albiera Antinori – Marchesi Antinori, Italy – Founded 1385
Egon Müller – Egon Müller Scharzhof, Germany – Founded 1797
Prince Robert of Luxembourg – Domaine Clarence Dillon, France – Founded 1935
Marc Perrin – Famille Perrin, France – Founded 1909
Paul Symington – Symington Family Estates, Portugal – Founded 1882
Frédéric Drouhin – Maison Joseph Drouhin, France – Founded 1880
Miguel Torres Maczassek – Familia Torres, Spain – Founded 1870
Jean-Frédéric Hugel – Famille Hugel, France – Founded 1639
Pablo Alvarez – Vega Sicilia, Spain – Founded 1864
Philippe Sereys de Rothschild – Baron Philippe de Rothschild, France – Founded 1853
Hubert de Billy – Champagne Pol Roger, France – Founded 1849
The PFV Selection Jury will be supported by Christophe Brunet, General Secretary of the PFV.

More information on

About Primum Familiae Vini
Established in 1992, Primum Familiae Vini is an invitation-only organization of twelve of the world’s most historic wine producers. The twelve members of the PFV: Marchesi Antinori (Tuscany), Baron Philippe de Rothschild (Bordeaux), Joseph Drouhin (Burgundy), Domaine Clarence Dillon (Bordeaux), Egon Müller Scharzhof (Mosel), Famille Hugel (Alsace), Pol Roger (Champagne), Famille Perrin (Rhône Valley), Symington Family Estates (Portugal), Tenuta San Guido (Tuscany), Familia Torres (Spain) and Vega Sicilia (Ribera del Duero).


EAT LOVE SAVOR®️ International Luxury Lifestyle Magazine and Bookazine, established in 2010, is a luxury lifestyle platform unlike any other. Focused on connoisseurship and appreciation, we are a foremost advocate of intelligent, informative, premium editorials, interviews, and features with a feminine touch, invigorating and guiding readers through a world of highly curated luxury goods, services, and experiences. We only cover the high end of true luxury. Our voice and lens is feminine and we’ve created an immersive world filled with beauty, positivity and love - an ad-free oasis where you can be entertained and informed in refinement and elegance.