LUXURY AWARDS 2016 – JUDGES PROFILE
REBECCA ROBINS is Global Director for Interbrand. She is based in London and works with the network of offices across Europe & Latin America.
Rebecca has extensive experience in branding, having worked with a diverse range of clients across a number of industries. She has specialist expertise in luxury branding as well as all aspects of the language that brands use, from brand naming to tone of voice. She has worked in both the New York and London offices of Interbrand.
A prolific writer, Rebecca has authored a wealth of publications championing the role and value of branding. She has written for The Guardian and her writing and commentary has been featured in Bloomberg, The Economist, FT, Luxury Society, Monocle, NY Times, Wall St Journal and WOBI. Rebecca is a regular conference speaker and member of awards juries. She was recently named in the global list of Luxury Women to Watch 2014.
Her latest book: Meta-luxury: Brands and the Culture of Excellence, (Palgrave
Macmillan) co-authored with Manfredi Ricca, published April 2012. Rebecca believes passionately that brands are related to culture and that brands that create value across generations become a vital part of our culture.
Rebecca has a passion for languages and linguistics, having graduated from Cambridge University with a First Class degree in French and German and an M Phil in European Literature. She also speaks Spanish and Italian, loves art, fashion and is an ardent music fan (and pianist).
Clients include: AstraZeneca, British Airways, Burberry, Condé Nast, Dave Stewart, Fiat, Goodyear, GSK, Lego, LVMH, Mondelez, Novartis, Philips, Reuters, Roche, Sainsbury’ s, Merck Serono, Siemens, Soneva and Sony.
Rebecca Robins – Twitter / LinkedIn