Six Senses takes top spot for the first time in the history of the LTI-Luxury Travel Intelligence list of world’s best hotels.
LTI releases its annual World’s Best Luxury Hotel Brands report. This is an annual survey, announced in early September each year.
About the List – Not just another World’s Best List
LTI – Luxury Travel Intelligence has used the ideal evaluation tool for the past 12 months – a rigorously developed algorithm that measures the efficiency and value of luxury hotel brands.
Their algorithm includes 123 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4494*. The 123 touch points relate to overall brand performance, rather than the performance of individual properties. It’s all about a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
Continuing investment and how well it is carried out is also a key factor, especially with regard to new properties and the renovation of existing ones.
*Note – After due consideration LTI has decided not to adjust their algorithm to encompass any aspect of the global COVID-19 pandemic, as each brand’s response is still unfolding. However, once they have more insight, this may have an impact on their 2021 report.
LTI – Luxury Travel Intelligence World’s Best Luxury Hotel Brands 2020
This year’s results are reflected as percentages, with last year’s positions in brackets.
1. Six Senses 82.8% (8)
2. Aman 82.3% (2)
3. Auberge 79.3% (5)
4. Belmond 78.7% (1)
5. Mandarin Oriental 78.0% (2)
6. One&Only 76.6% (11)
7. Rosewood 76.0% (7)
8. Four Seasons 74.5% (3)
9. St Regis 73.3% (9)
10. COMO 72.8% (10)
11. Peninsula 72.1% (0)
12. Alilia 69.9% (0)
Other Brands and their Ratings
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order) &Beyond, Anantara, Banyan Tree, Dorchester Collection, Fairmont, Firmdale, Jumeirah, Oberoi, Park Hyatt, Raffles, Ritz Carlton, Rocco Forte, Shangri-La, Soho House, Taj and The Luxury Collection.
Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order) Althoff Collection, Bulgari, Capella, Cheval Blanc, Maybourne, Montage, Nikki Beach, Oetker Collection and Soneva.
Jan Crompton, Co-founder of LTI – Luxury Travel Intelligence, comments:
‘No other organisation connects with the global luxury hotel industry as LTI does. We are out there 365 days a year, with our researchers engaging with everyone from CEO’s of the brands we have rated to thousands of management, staff and guests. Primarily, this is all part of the process for creating our destination led reports for our members (affluent, discerning travellers) but it also allows us to utilise our findings to create this unique report. Every year the process starts again – the results from previous years have no bearing on the following year. This does inevitably lead to volatility in each year’s results (such as this year), but this is a dynamic sector and we want to reflect what is really happening out there.’
About LTI – Luxury Travel Intelligence
A global members-only organisation, providing digital, up to the minute reporting for affluent travellers who wish to make informed travel decisions, based on their honest and highly detailed intelligence. They cover luxury hotels, restaurants, spas and nightlife, in granular detail. They do not sell travel, have a booking engine or carry advertising. Membership fees are their only revenue and they only answer to their members.
For more information about membership to LTI – Luxury Travel Intelligence, visit www.lti-members.com/