Hennessy Very Special Gift Packs Created by ButterflyCannon

GIFT_BOX_FD-NOIR_RVB

A striking packaging redesign for Hennessy Very Special, this new look was  customised for the more relaxed and celebratory Festive gift packaging.

Butterfly Cannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was untied and the festivities released to float around the packs. The ribbons acting like party streamers entwining themselves onto the bold side panel logos. All the sensory and luxury codes were kept to ensure the packs didn’t feel devalued by this more playful approach to the design.

‘”It was essential that we maintained the recognition of the packaging identity as it had only recently been launched however we also wanted to give the packaging a bit more exuberance and party attitude. The untying of the bow to release the holly and sparkles seemed like the perfect metaphor for this festive fun,” said Jon Davies, Creative Director at ButterflyCannon.

The design extends across the carton and two gifts packs, one containing glasses and the other a miniature bottle of Hennessy Black (US market only). The new packs are available globally as from October 2014.

EAT LOVE SAVOR

Rediscover Luxury. EAT LOVE SAVOR® Luxury is where Heritage Meets Modernity, covering the high-end of the elegant and refined lifestyle experience, educating about luxury, for those with discerning tastes. A foremost advocate of intelligent editorial, written by luxury experts. We are highly selective of the fine goods, services and experiences featured and share interesting and insightful stories and knowledge for your sophisticated lifestyle. Focused on connoisseurship, appreciation and timelessness we are putting humanity back into luxury, and educating for better understanding and inspiring the art of living well – with no advertising to interrupt you or purchase pressure. EAT LOVE SAVOR® is more than our name, its a MantraEAT LOVE SAVOR® is named on the Top 5 Luxury Magazines, and listed in the Top 10 Best Sites for Luxury.

EAT LOVE SAVOR Luxury Lifestyle