Leading luxury dealer group H.R. Owen partnered with luxury champagne brand Armand de Brignac for an intimate Rolls-Royce Motor Cars London tasting event on 25 November, where over 40 prized customers enjoyed a rare tasting of the prestige cuvées with like-minded luxury car enthusiasts.
The VIP guests were among the first consumers in the world to preview the incredibly rare and newly released Champagne Armand de Brignac Blanc de Noirs Assemblage Two (A2). Only 2,333 bottles of the ultra-prestige and highly collectable cuvée were created.
Midway through the evening, Champagne Armand de Brignac CEO Sebastien Besson, a special guest at the Berkeley Square VIP event, revealed in a speech that he would fill the boots of the two Rolls-Royce cars purchased at the event with the iconic champagne, bringing the pinnacle of automotive luxury together with its champagne counterpart.
Over £30,000 worth of champagne filled the boots of the purchased Ghost Black Badge and the Wraith, and as Champagne Armand de Brignac is widely regarded as the ‘Rolls-Royce of champagne’, it was a fitting union.
Sebastien Besson, CEO, Champagne Armand de Brignac: “We were delighted to host an exclusive prestige champagne tasting event with Rolls-Royce, previewing the first bottles of our rarest cuvée, the Blanc de Noirs A2. To our surprise, guests confirmed the purchases of a Wraith and a Ghost Black Badge that very evening, so in celebration we decided to fill the boots with bottles of Armand de Brignac.”
Claus Andersen, Brand Director of Rolls-Royce Motor Cars London, said: “We thoroughly enjoyed teaming up with Armand de Brignac for its champagne tasting exhibition, and it proved to be a hugely successful event. Our clients had a fantastic time, and we’re very thankful for Sebastien Besson’s generosity filling the car boots with champagne. It’s only fitting that the Rolls-Royce of champagne came together with Rolls-Royce itself.”
One customer purchased a stunning Ghost Black Badge, while the other opted for an alluring Wraith. And with respective boot capacities of 490 and 470 litres, there was plenty of room to fill the back of the cars with the one of the finest champagnes in the world.
About H.R. Owen: H.R. Owen is Britain’s leading luxury motor dealer group, dealing with some of the world’s most sought-after premium car brands – Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, BAC and Lamborghini. The H.R. Owen Group not only operates in sales and service of premium luxury cars, but it also offers a number of related divisions across all brands including Chauffeur Drive, Insurance Services, Classic Cars and Luxury Hire. The H.R. Owen flagship dealership, Jack Barclay, has been operating in Mayfair since 1932 and although traditionally a London-based business, the company now has locations in five counties – Cheltenham (Gloucestershire), Pangbourne (Berkshire), Byfleet (Surrey), St. Albans (Hertfordshire) as well as Stockport (Greater Manchester).
ABOUT CHAMPAGNE ARMAND DE BRIGNAC: Champagne Armand de Brignac is a range of prestige cuvées that offer uncompromising quality and taste, crafted by 11th generation champagne growers, the Cattier family. Drawing upon more than 250 years of experience in the region, the father and son winemaking team create each distinctive cuvee with exquisite attention to detail, including the selection of only the most emblematic vineyards, taking solely the first and freshest portion of the cuvée press and blending a unique trio of vintages. Each bottle is finished by hand with the application of French pewter labels and hand polishing. A small and highly skilled team of just 14 people touch a bottle from pressing the fruit to departure from the cellars in France. The result is a champagne that echoes unparalleled luxury and craftsmanship. Champagne Armand de Brignac was acquired by Shawn ‘Jay Z’ Carter in November of 2014.
The Champagne Armand de Brignac collection is available in limited quantities around the world and is comprised of Gold Brut, Rosé, Demi Sec, and the ultra prestige single varietals, the Blanc de Blancs and Blanc de Noirs.