This classic design was born almost 90 years ago. Jaeger-LeCoultre launched this wristwatch now a classic of 20th-century design: the Reverso.
As an elegant object that so deftly synthesised form and function, it has become one of the most immediately recognisable watches of all time, still looking as fresh and modern today as it did when it first appeared.
A New Design for 2020
For 2020, La Grande Maison introduces new aesthetic interpretations of its most admired models for women, the Reverso One. Distinguished, like all Reverso models, by the strength and purity of line derived from the original Art Deco design, and identified by the three straight-line gadroons that define both the upper and lower edges of the case, the new Reverso One introduces fresh colour and new refinement to the collection.
Celebrating the colour of love and positive energy, the new red-wine Reverso One brings a youthful and extroverted expression of femininity to the Reverso collection.
Reverso One in Bold and Beautiful Red-Wine
With its elongated case, this is a design inspired by the very first Reverso Lady model of 1931 – and a row of grain-set diamonds defining the gadroons at the upper and lower edges of the case, Reverso One interprets femininity in classically refined style. Finely drawn lines define the four corners of the dial, where the light and airy Arabic numerals look almost as if they have been hand-sketched.
For 2020, this beautifully understated composition receives a jolt of bold colour, with a vivid new red-wine dial. The rich glow is achieved by applying multiple layers of lacquer over a subtle sunray guilloché pattern and is complemented by white numerals and the cool shine of the polished steel case. As a final flourish, the new red-wine colour of the shiny alligator strap ensures that it perfectly matches the dial.
The solid steel caseback of Reverso One is like a blank canvas, inviting the owner to have the watch personalised with any engraving she may wish – a special message, a significant date or even a bespoke design. The possibilities are as infinite as the skills of the designers and engravers at the Jaeger-LeCoultre Manufacture.