Switzerland, surrounded by the European nations of Italy, Austria, Germany and France, is a country of great diversity and exceptional natural beauty.
Respected by major European powers for a strong commitment to neutrality, this tiny nation enhances our world with innovation and invention, and is home to some very notable names. Products exported from the country have a reputation for exceptional quality: Victorinox, Swatch, TAG Heuer, and Rolex watches to name a few.
Discretion for the Elite
Switzerland is also known for appealing to celebrated people and draws the rich and famous alike. Arguably one of the most sought after regions in the country, many notable visitors are drawn around the Lake Geneva area in the Cantons of Vaud and Geneva. Some professional athletes and other celebrities live around Lake Maggiore and Lake Lugano. This pretty area in the Italian-speaking Canton of Ticino enjoys a Mediterranean-like climate, so it’s easy to understand the appeal.
Since the Swiss people are naturally reserved, they are discreet and respectful of the privacy of their eminent visitors, and it’s easy to slip into the country and enjoy a certain level of anonymity. From Tchaikovsky’s classical musings to Freddy Mercury’s rock ballads to the nostalgic on screen artistry of Audrey Hepburn, legendary performers have sought haven in Switzerland for decades. Cecilia Bartolli, Shania Twain & Roger Moore plus numerous star athletes currently frequent this country either to vacation or enjoy a private residence.
Not just for the elite, Switzerland is for anyone seeking a lavish yet tranquil retreat. The appeal of the economic and political stability means Switzerland is a popular destination for more than just its world-class landscapes and luxurious lifestyle.
Being home to the leading Hospitality, Tourism, and Hotel Management schools in the world certainly translates into numerous 5 star hotels and resorts with well-trained professionals. No detail is overlooked and discerning travelers are treated to the finest in luxury and pampering. Tourism is an important aspect of the Swiss economy, and ultra fine dining is available in every city. Exclusive resorts in the Swiss Alps cater to guests seeking some of the finest skiing the world has to offer.
Luxurious Swiss Hotels and Shopping
The Gstaad Palace nestled in the Swiss Alps, the Four Seasons Hotel des Bergues in the heart of Geneva, and The Les Trois Rois Hotel, one of the oldest hotels in Europe, located on the river Rhine, all offer five star accommodations for more discerning tastes. Many hotels also offer first class wellness spas. The majestic Kulm Hotel in St. Moritz appeals to aristocrats and business tycoons. The Givenchy Spa at the resort of Le Mirador Kempinski on the shores of Lac Léman offers relaxation and youth preservation services for the elite. Amrita Wellness Center at the Fairmont Montreux Palace sits amidst the beautiful gardens at the center of this world-class resort hotel. Each gorgeous location not only offers luxurious services and accommodations, but also preserves or enhances the architectural heritage prominent throughout the country.
From Bern, the capital city of Switzerland, to Geneva, the world’s smallest metropolis, to Zurich, the economic capital of the country, Swiss cities are relatively small in size. The beautiful cities of Zurich and Geneva rank first and second in the world as the top cities to enjoy the highest quality of life. High end boutique shopping can be found in each. Classic designer brands and authentic and unique Swiss labels offering the quality their country is known for, Switzerland has it all. After a day of shopping, the night-life offers something for every taste. Casual conversation and easy dining is enjoyed in galleries, cafes, and casual pubs while nights come to life in local clubs, theaters and jazz venues.
Influencing Our World
For those not able to travel abroad, enjoying Swiss influence is as easy as visiting the kitchen. The attention to detail the Swiss are renowned for shows up in their cuisine. The food of the nation is often about indulgence. Think cheese fondue with delectable Gruyere and Emmental. Swiss chocolate is some of the world’s finest and somewhat of a national obsession. The Italian, French & German cultures present in Switzerland influence the cooking in the regions bordering those countries. Dishes range from French Haute Cuisine to the more hearty traditional meals of the Romansch and German cultures.
Switzerland’s influence is enjoyed across the globe. The luxury of quality is a gift to anyone who has enjoyed the hospitality of this wonderful nation or experienced the precision craftsmanship of a Swiss watch. Swiss values influence their culture and reputation, and mean that in the middle of our globe is a tiny, peaceful, autonomous nation that both welcomes the world yet remains uniquely and wonderfully distinct.
by Lee Anne Michayluk