laurence jewelry designer1
Luxury Jewelry,  Luxury Lifestyle


The wedding ring – the traditional everlasting symbol bestowed, that beloved reminder of loves bloom and two lives now shared. As time passes, each memory made, the union blossoms, matures and reaches major milestones. Now that wedding ring can continue to represent those moments and take shape along side the woman with this beautifully sentimental concept for the traditional wedding ring, conceived and realized in the LX Collection, by Belgian jewelry designer Laurence Bruyninckx.

Laurence Bruyninckx venus and pax ring design

Venus and Pax

This life story is told in the LX Collection with rings that seamlessly slide into one another, symbolizing the intertwining of lives, rings that are stacked one above the other, representing key milestones, and rings that “interlock” with the center stone ring, telling the world of the goddess’s loving embrace.

About Belgian Jewelry Designer, Laurence Bruyninckx

laurence jewelry designerFor Laurence Bruyninckx (BROO-nicks), a childhood spent living and traveling throughout Africa, Europe,  India and the United States instilled in her a love of art and design. She chose to follow that passion as a career and studied fashion design at the Royal Academy of Fine Arts in Antwerp. Upon graduation she began working in fashion but the lure of gems pulled her away.

Antwerp, Belgium a Breeding Ground for Fashion Talent

Belgium has emerged as an international center of fashion, giving rise to such designers as Dior’s Raf Simons, Theory’s Olivier Theyskens and Dries van Noten.

Reshaping the Art of Wearing Jewelry with Uniquely-You Rings

Now it’s fine jewelry’s turn to take it’s place in the front ranks of international style with the launch in the United States of the LX Collection, a new line of diamond jewelry from designer Laurence Bruyninckx. The collection will make its formal debut in 2014 at fine retailers in New York, Miami, Chicago, Los Angeles, Dallas and other select markets nationwide.

Laurence Bruyninckx Athena and Orthosie ring design

Athena and Orthosie

The Inception of the Interchangeable Jewelry Design

[pullquote]“Jewelry is as much an artform as it is a statement of style and fashion,” says Ms. Bruyninckx. “I view the LX Collection as individual, custom works of art that have special significance for all aspects of a women’s life. Each piece can evolve and update to reflect special moments.” [/pullquote] On a whim, she entered a jewelry design competition held by the Flanders Fashion Institute, and never looked back. She created a unique interchangeable diamond ring concept that has grown into the LX Collection; it allows every woman to tell her life’s story in a unique and sparkling way. Because this collection gives the wearer the unique ability to create one-of-a-kind combinations, Laurence has realized her vision of reshaping the art of wearing jewelry.

The LX Collection was born out of Laurence Bruyninckx’s desire to create jewels that reflect the major milestones in a woman’s life, events like marriage, the arrival of children and other momentous occasions.

Her solution was to create an interchangeable system of interlocking, stacking and embracing rings that complement each other seamlessly. To commemorate any important event, an additional ring can be added, with the new ring uniting in an embrace that maintains and enriches the style of the first. A third and even a fourth can become part of a design that retains a harmonious yet unique style. Adding to their significance, most rings are embellished with the highest quality diamonds and select colored stones, all ethically sourced, and mounted in bands of yellow, white, rose 18K gold, or platinum.

[pullquote]“My goal for The LX Collection is to enable women to express their life’s milestones – engagement, marriage, childbirth, birthdays and other significant achievements – in a personalized manner. With countless combination possibilities, each ring becomes a unique piece, all while serving as a symbol of love and connectivity,” says Ms. Bruyninckx.[/pullquote]

Customization for the Woman for Looks As Unique As the Wearer

By design, the LX Collection offers an unparalleled level of customization for every discerning buyer. Also launching in 2014 is an online application that will enable customers to create their own unique combinations. With the numerous styles of bands, diamonds, settings and gemstones – including emeralds, sapphires, rubies and tourmalines — buyers have an unprecedented range of possibilities. To remind women of the goddess within each of them, every style bears the name of a mythical goddess. They commemorate the loves of her life — fiancé, husband, children, parents, siblings and others – in a way that grows, evolves and even tells a story. The diamonds used are GIA®-certified, ranging in grade from “very-good” through “excellent,” the highest grades given by the Gemological Institute of America. Priced from $1000 to $50,000, the collection offers the ultimate in personalized luxury, style and creative expression.

A sample showcase of the LX Collection can be viewed at


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