Discover Bagpad: Elegant and Practical Solution for Your Luxury Handbags Protection, Storage and Display



Elegant solution to keep your luxury bags in perfect shape

Often the best solutions are the simplest, and necessity inspires invention. This is the case with the creation of a clever product for handbags called Bagpad.

Founded in 2018 as an elegant solution for the problem of misshapen bags you can now protect and display your luxury handbags in style! Why is this important? Because over the long term, they tend to lose their original shape, which depending on the bag, can negatively effect their value, appearance and enjoyment. Not only is this an ideal fix for keeping the shape of bags of all types, it also results in a reduction in the use of plastic and paper, the typical solution for bags. Whether it is your bags at home or for boutiques and corporate clients, this is a great solution to consider.

“The inspiration for the design of the Bagpad comes from the iconic Hermès Birkin bag, which is a bag that really needs support when it’s not in use. So the first Bagpad was custom-made to fit the Birkin bag.”

Beyond the Bagpad’s ability to keep a bag’s shape and quality, they offer humidity protection; whether they are used for storage, display or travelling.

Some of the features include:

Velvet Bagpads are available in Black, Sand and Silver colours and can be monogrammed and made bespoke (price range £25-£130)
Faux Fur Bagpads are available in Black, Cream and Soft Pink (price range £25-£130)
Giving them as a gift? A great gift option and to begin your collection is with a set of four standard sizes that will fit most handbags (available in velvet and faux fur).

Founded by a Luxury Professional and Handbag Loving Client

Bagpad founder Marielle Kangasniemi
Bagpad Founder Marielle Kangasniemi

Bagpad is the brainchild of Marielle Kangasniemi, a native of Finland, relocated to London after completing her studies in Business and Economics to pursue a career in Luxury Brand Management at Istituto Marangoni. She worked with luxury companies including Armani, Max Mara, Roland Mouret, and Amanda Wakeley throughout her fast-paced career in London. The inspiration came as she started buying more expensive purses, realised that they needed something to keep them in shape when they weren’t in use, to prevent the material from wrinkling and becoming destroyed. She couldn’t find anything more exquisite beyond the existing use of plastic or tissue paper after doing some research. Surprisingly, even the most prestigious luxury labels continue to sell new purses that are stuffed with plastic or paper. She felt this needed to change and in a quest to create her own business, set about bringing her idea to life and solution to the aid of luxury handbags around the world.

Made By Hand and can be Personalised

Handmade in the UK using the best quality materials and with fine craftsmanship. They can also be specially designed for the handbags in question, and personalisation is also available with monogramming for that special touch.

Thinking of acquiring?

With our compliments, and thanks to Marielle, you can get 10% off using our personal discount code “ELS10”


For more information visit



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