Dictador, the award-winning Colombian rum producer, announces the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles.
The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide.
Representing another milestone in Dictador’s history, the impressively redesigned Insolent and Perpetual bottles stay true to the original Japanese design tradition, while being carried out in an elegant and modern way. Maintaining the previous bottle’s body shape, the new bottles are crystalline and luminescent, capturing the rich and vivid copper liquid that lies within. Exquisitely designed like a piece of art, the bottle has a modern design with a sleek and sexy look.
Marek Szoldrowski, President of Dictador Europe, said: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums. The bold design makes a strong statement and will appeal to both new and existing clientele who are drawn to the liquid works of art we are known for. We have worked with an incredibly talented team of creatives on this project and are delighted to see it come to fruition.”
XO Rums With a Different Aging System
The two XO rums are the more decorated of the Dictador rum portfolio, mainly in part to the different aging system used. Dictador XO Insolent is made from first press sugar cane juice that is fermented for sixty hours and 100 per cent pot distilled. Aged in a combination of ex-bourbon barrels, ex-sherry butts and charred port casks, the rum features a mixture of sweet and smoky flavours from the oak. In the glass, Insolent is a deep mahogany colour, and on the nose, has combined vanilla and honey notes with hints of white chocolate and caramel parfait. On the palette, the taste is a smooth mouthful of fudge, intense vanilla and Colombian coffee.
Distilled in an Antique Alembic Copper Still
Dictador XO Perpetual is made from the fermentation of unique virgin sugar cane honey, distilled in an antique alembic copper still, then aged in the highest quality ex-bourbon barrels, as well as ex-sherry butts and port casks. The age-old traditional family solera system is used to carefully balance the delicate smoky and sweet flavours to create an exquisite blend that pays homage to the legacy of Dictador. In the glass, Perpetual is a deep mahogany brown with golden colours and superb shine. On the nose, Perpetual has combined intricately roasted honey, Colombian coffee and mature oak, rounded out by scents of vanilla. On the palette, the feel is extremely smooth with hints of spice and oak to create a long chocolate-filled finish.
Additional Products to Compliment the Portfolio of Rum
In addition to its highly regarded award-winning rum portfolio, the Dictador brand offers a collection of Dominican cigars and Colombian coffees and chocolates. Dictador’s premium line of mild and full-bodied cigars, whose tobacco leaves are aged in Dictador’s own barrels, are ideal accompaniments to their premium line of rums, gins and perfectly balanced Colombian coffees, thereby allowing the connoisseur to truly experience and enjoy the Dictador lifestyle.
About Dictador: Dictador is a dynamic, modern and luxury lifestyle brand that embodies heritage and provenance, with a history in spirits production of over 100 years. Dictador offers an unrivalled, award-winning offering in ultra-premium Colombian aged spirits to a discerning worldwide clientele. Appropriately named, the ‘Dictador Experience’, the Dictador client can indulge in and pair complementary products within the Dictador portfolio, including coffee, chocolates and Dominican cigars, to create a fully immersive experience. The Dictador XO rum has become a cult icon among rum enthusiasts throughout the world. Made from the fermentation of virgin sugar cane honey and distilled partly in copper alembic and partly in steel continuous column stills, Dictador Colombian rums achieve a smooth body with rich and complex flavour profiles.
Visit Dictador at ProWein, Dusseldorf
Dictador will be attending ProWein in Dusseldorf, the World’s No. 1 International Trade Fair for Wines and Spirits, from 19-21 March. Stop by Booth B86 in Hall 12 for a chat and to sample their line of award-winning spirits.
For more information, visit www.dictador.com and follow Dictador on social media: Pinterest, Twitter @Dictador_Brands, and Facebook.