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Les Belles Maisons and Tunner Media join their voices to point at a new direction in luxury
May 2019. EAT LOVE SAVORⓇ, www.eatlovesavor.com, the 100% editorial, high end luxury lifestyle magazines, producers of both online and in print issues, and its publishing company Tunner Media, proudly announce its collaboration with Les Belles Maisons, www.lesbellesmaisons.com – A Global Culture Company, dedicated to the process of cultural transformation in our society. In an ongoing commitment to the pursuit of excellence as a luxury media platform, EAT LOVE SAVORⓇ offers a meaningful and conscious experience for inspiring and timeless information, with a focus on appreciation, connoisseurship and beauty, all without an emphasis on consumerism. Founding Editor in Chief, Creative Director and Publisher Angela Tunner says: «Collaborations with luxury experts for…
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The Luxury World Meets in Turkey – Luxury Network Summit
The Luxury Network Global Turkey Office is set to host ‘’The Luxury Network Summit’’ on April 26th & 27th in Istanbul where The Luxury World will meet to discuss the new trends and new opportunities for business collaboration. The summit’s main theme will be ‘’ New Borders in Luxury and Global Cooperation’’. The Summit will take place in Çırağan Palace, a hotel that was once a palace, and has its place in history. Here, European rooted iconic luxury and leading experienced brands and rising power of Middle East and Asia will meet. About The Luxury Network and their Mission The Luxury Network, the international luxury marketing and lobby company is…
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Will Artificial Intelligence Enhance Online Luxury Retail?
Digital is profoundly transforming the luxury retail industry. Most luxury brands are now embracing online retailing, including for their most high-end and prestigious collections, to answer the demand from their young affluent consumers. By 2025, nearly 20% of all luxury sales are indeed expected to take place online. The trend will only accelerate further in the coming years as new consumers in emerging markets come online. It’s been challenging, however, for luxury brands to match their online sales experience with what customers can expect when entering a boutique. It is particularly complicated for brands to communicate a sense of uniqueness and rich history while complying with certain standards that customers…
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The 15 Best Luxury Brands Online this Year
Digital is radically transforming how luxury brands can reach and engage with their affluent consumers. We’ve talked before about the effects that digital are having on the entire high-end luxury retail industry, for example. Luxury brands are now able to speak directly to their customers and tell their story in new unique ways. But some brands are doing it better than others and it shows when looking at their online popularity. According to a new research by Luxe Digital, the top 15 most popular luxury brands online first and foremost excel at generating buzz but also deep connections with their consumers. The ranking of the hottest luxury brands is a…
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The Best Luxury Magazines to Reach Affluent Readers
Luxury advertisers often favor luxury magazines and high-end lifestyle media to target their affluent consumers with their advertising campaigns. Selecting the right publication to launch a marketing campaign can, however, be sometimes complicated. This is especially true for premium and luxury brands who have to carefully consider the context in which their products will appear. To help luxury advertisers select the right media mix, Luxe Digital recently published a comprehensive review of the best luxury magazines for advertisers to launch their marketing campaigns. This is the ultimate list of affluent magazines for marketing professionals. This first ranking focuses on Southeast Asian publications to target affluent consumers and high-net-worth individuals (HNWIs)…
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The 4 Phases Of The Affluent Luxury Traveller Digital Journey
With the holidays season fast approaching, luxury travel and hospitality brands are ramping up their marketing efforts. With most affluent travellers now researching, planning and booking their holidays online, it is essential for luxury brands to be present at the right time if they want to attract potential visitors. The online customer journey provides indeed luxury travel brands with new avenues to engage their consumers across devices and channels. Mobile and social media, in particular, are playing an increasingly important role in the decision process of wealthy travellers. Tourists will browse through their Instagram feed and seek recommendations from their friends and trusted social media influencers to find inspirations on…
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21% Of Global Travel Spending Will Come From Chinese Tourists In 2018
The total revenue generated by in the travel and hospitality industry by tourists from China continues to grow in 2018. The United Nations World Tourism Organization (UNWTO) estimates that spending from Chinese tourists overseas now represents 21% of the global tourism spending. Interestingly, Chinese traveller spends on average more per person per trip than tourists from any other country in the world. source: Luxe Digital The impact of Chinese tourists on the luxury industry is thus remarkable. Hotels, restaurants and retailers all need to adjust their offering if they want to attract these new consumers. In a new report, Luxe Digital identifies four essential trends that are reshaping the luxury…
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Luxury Brands Build Marketing Hype For Their Millennial Consumers
Affluent Millennials are the luxury industry’s most covered consumers target as their contribution to global luxury sales increased to 30 percent last year. More importantly, Millennials and Gen Z consumers drove 85 percent of the luxury growth in 2017 according to research group Bain & Company. In fact, Millennial consumers are expected to surpassed Baby Boomers as the largest consumer segments in the United States by 2019. The Pew Research Centre found indeed that the “Millennial generation continues to grow as young immigrants expand its ranks. Boomers – whose generation was defined by the boom in U.S. births following World War II – are ageing and their numbers shrinking in…
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Affluent Millennials Revive The Analog Watch Industry
Luxury watches are making a comeback in 2018, driven by affluent Millennials shoppers. We’ve already talked about the Millennials appetite for authenticity when travelling. A similar trend can be seen in the luxury watch industry as well. A recent survey from Deloitte found that Millennial consumers are still very much interested in buying high-end Swiss watches. The research shows that Millennials would indeed prefer a luxury watch over a digital smartwatch if given CHF 5,000 to spend on a gift. High-end watch manufacturers need however to understand that the younger generation of watch buyers are not on the market for old and traditional watches. Millennial consumers are indeed looking for…
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Adrian Cheng’s LUXBA Group And Luxury Footwear Label, Sergio Rossi, Announce New Growth Collaboration
LUXBA Group, Hong Kong’s leading luxury fashion brand management and distribution house, recently announced a new collaboration with Italian luxury footwear label Sergio Rossi. The new partnership focuses on accelerating Sergio Rossi’s growth in the complex China market, while also strengthening LUXBA Group’s presence in the fashion industry. Luxury brands associated with LUXBA gain invaluable insights on how Chinese millennials and Gen Z’s consume, and what they desire in luxury brands. Founded by entrepreneur Adrian Cheng in 2007, LUXBA Group is an all-encompassing fashion, lifestyle, brand management, and distribution company based in Hong Kong and Shanghai. The new collaboration allows Sergio Rossi to leverage LUXBA Group’s unique expertise to penetrate…
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Introducing Raymond Loretan, new President of the Foundation of the Grand Prix d’Horlogerie de Genève (GPHG)
The Foundation of the Grand Prix d’Horlogerie de Genève has enlisted the services of an experienced figure. Raymond Loretan, the new President of the Foundation, took up his position in January 2018. He wishes to continue developing this institution on both national and international levels and to impart fresh momentum. While guaranteeing the strict independence and neutrality of the Grand Prix, he believes the Foundation must explore new modes of cooperation to ensure its sustainability and to continue promoting the reputation of the watch industry both within Switzerland and worldwide. Raymond Loretan succeeded Carlo Lamprecht, who had chaired the Foundation since its creation in 2011. Carlo Lamprecht served the GPHG…
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Transforming The Luxury Lifestyle Awards For Digital With Alexander Chetchikov
Alexander Chetchikov, Founder and CEO of the Luxury Lifestyle Awards, recently sat down with Luxe Digital to discuss the history behind the prestigious awards and the digital transformation that he’s driving for the company. With a degree in marketing and communication, Alexander worked in the luxury industry for the past 10 years. He helped brands such as Visa, Intercontinental Hotel, and Pernod Ricard reach and connect with their affluent consumers. Having lived and travelled across multiple countries, Alexander’s professional network spans across Europe, the United States, the Middle East, and Asia. He now helps luxury brands by mobilising his network to influence and promote his clients’ brands online. The Luxury…
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Millennials Want Authenticity and Shareability When Travelling
Millennials are transforming the luxury travel and hospitality industry. Younger travellers are indeed seeking authentic travel experiences and shareable adventures when planning vacations abroad. According to recent research by the Boston Consulting Group, Millennials are 23 percent more likely to travel abroad than older generations and they already make up 20 percent of all global travellers. As a result, luxury hotels and travel agents need to find new ways to engage with the new generation of travellers. Authenticity and shareability are key to win Millennial travellers Millennials are inspired by stories of authenticity and truthfulness they see on social media. They want to experience traditions of the country they visit.…
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Why Instagram is Replacing Websites For Affluent Female Shoppers
Did you know that 72 percent of consumers’ purchase decisions are influenced by what they see on Instagram? With 800 million active users, Instagram is indeed becoming the most important social platform for luxury brands to engage with their consumers. Research group L2 found that there was a 53% growth in 2017 alone for the luxury fashion sector on Instagram. Social commerce is on the rise and the mobile app is now a serious sales channel for brands. A recent report by Luxe Digital shows indeed that Instagram is the best platform to target affluent women shoppers. With the backdrop of Facebook announcing earlier this year new changes to its…
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How Digital Trends Are Shaping the Future of Luxury Retail
Luxury brands used to consider e-commerce as a channel reserved for selling low to mid-range luxury goods. Selling online was indeed perceived as being inappropriate for a luxury company. High-end items were thus reserved for the boutique stores. Luxury brands affirmed that affluent customers wouldn’t spend more than a certain amount for a luxury good online. Indeed, wouldn’t luxury shoppers always prefer a personalised customer service and tactile shopping experience? That assumption is now being challenged. By 2025, one-fifth of luxury sales will take place online Net-A-Porter and Farfetch have successfully demonstrated that luxury consumers are willing to purchase high-end goods online at full retail price. In parallel, digital is…
Rediscover Luxury
