Azimut Yachts and Bulgari: Two iconic brands that are a byword for luxury around the world.
The recently-signed partnership between the two companies, who use their creativity and manufacturing talent to create inimitable objects, is one based on undisputed product and service excellence.
From 20 to 22 June, top clients from all over the world came to Italy and were welcomed by ‘personal jewellers’ who showed them jewellery from the new collections and helped them make purchases. It was an exclusive event in the setting of Portofino, another of the Italian luxury lifestyle’s favourite names.
Magical and Breathtaking
For the entire duration of this magical experience Azimut yachts were made available for the exclusive use of guests, taking them on excursions exploring the breathtaking sights of the Cinque Terre and to transfer them to the gala dinner on 22 June. What better setting could there be for this targeted, high-level, private event to show guests Azimut’s jewels and let them try them for themselves, and to convey the pleasure of the Italian way of life?
“We are very satisfied with this partnership,” emphasised Francesco Ansalone, Azimut|Benetti Group Marketing Director, “We are two companies with very different backgrounds, but we undoubtedly share a nurtured passion for well-made, beautiful things that conveys the best of Italian style and culture to an international audience.”
Umberto Macchi Di Cellere, Worldwide Sales & Marketing Managing Director continued, “The Bulgari name has always been a symbol of excellence and prestige around the world and an ambassador for the creative talent and skill that is capable of creating excitement thanks to daring aesthetic innovation and inspiration, whose roots lie in ‘real’ Italian culture, including figurative Greek and Roman art. Working together with Azimut Yachts on this event in the wonderful setting of Portofino, another great icon in the Italian luxury way of life, is a prime example of a choice that once again confirms an inimitable style that can interpret every era, now and in the future.”
Azimut Yachts is an Azimut|Benetti Group brand. With its Flybridge, Magellano and S collections it specialises in 40 to 100 foot yachts. It has offices in Shanghai, Hong Kong, Fort Lauderdale (USA) and Itajai (Brazil).
Bulgari was founded in Rome in 1884 as a jewellery store and gradually became an emblem of Italian excellence. In the wake of the international success, the company has evolved over the years to achieve the current size and become a diversified global player in the luxury market, with a portfolio of products and services ranging from jewellery and watches to perfumes, accessories and hotels. Since 2011, Bulgari is part of the LVMH Group.