Guy Rubin


As a country with a global reputation for cheaply manufactured goods, China is now making moves to shake off its ‘Made in China’ label and show the world its capacity for innovation, creativity and ingenuity. That said, China’s fashion industry is caught in a contradiction. China is one of the largest producers of fake luxury goods, while at the same time boasts the single largest market for luxury retail in the world. This contrast has become the perfect breeding ground for a multi-faceted and diverse shopping culture to arise. Repression of Expression | Understanding the Roots of Modern Chinese Fashion To understand where China’ s fashion industry is headed, it is crucial to first understand more about China’s past ‘fashion’ standards. Up until the early ‘90s, China had virtually no brands or self-expression to speak of. Due to high inflation and a weak economy, Chinese people were relatively poor, only spending money…