Luxury Cars,  Luxury Industry

ARES – Luxury Automotive Atelier in Modena, Italy – Automobile Industry’s ‘Savile Row’

ARES bentley continental

ARES creates unique, handcrafted, high-performance cars, ensuring that aesthetics and performance combine to provide customers with an unlimited wealth of bespoke car exterior and interior design, as well as engineering innovations

ARES has brought together a highly talented team with years of experience at some of the industry’s most respected companies, including ex-Lotus Lead Designer Mihai Panaitescu and former Mercedes-Benz AMG COO Wolf Zimmermann. As Head Designer and Chief Technical Officer of the company, their combined aim is to give customers a feel-good sensation that goes beyond anything they have experienced so far.

[pullquote]“In the super high-end industry, luxury car makers only go so far in terms of individuality. We are the people to talk to when it comes to taking this individuality to the next level”, states ARES CTO Wolf Zimmermann.[/pullquote]

To achieve this goal, ARES uses traditional Italian handcraftsmanship along with German engineering knowledge and advanced technology from yacht building to develop cars that are perfectly tailored to the values and lifestyle of each individual customer.

“People have different needs and tastes. We create products that are perfectly tailored to our customer,” says Mihai Panaitescu.

“We want to satisfy our clients with the best cars on the market”, tells Leo Birke, Managing Director at ARES. “So we asked ourselves: What is missing on the market right now? We looked around, combined our observations with our passion and created this very new automotive atelier concept. It made us think about Savile Row, suits, even haute couture. As a company, ARES can offer anything from – using the analogy – a shirt, to it’s buttons, up to the whole custom made outfit.”

ARES aston martin

The current design range of ARES is made up of a fully modified Aston Martin Rapide S, a Bentley Continental GT W12, an Aston Martin Vanquish, a Range Rover Vogue and a Range Rover Sport.

However, this is not the end of ARES’ ambitions according to Wolf Zimmermann: “There are a lot of new cars and new ideas that we already have in the pipeline and ARES is also looking forward to build its own cars in the future.”

ARES range rover

[pullquote]”ARES is the best of all worlds. It is a very high-end concept. We like to take the best of the essence of a car and bring it out even more. We work with a lot of very beautiful cars but sometimes those cars can be so much more than that. We like to approach things from this perspective,” adds Panaitescu.[/pullquote] Some of these new projects include one of a kind Shooting Brakes from Aston Martin and Bentley respectively, a Lamborghini Huracán, a Rolls-Royce Wraith and a Rolls-Royce Ghost II.

While not being limited to OEM restrictions in design and technology, ARES goes beyond these and delivers the complete supply chain from individual planning, developing, manufacturing and servicing the customer, with the first cars immediately on sale worldwide.

For further information visit the press section on http://www.ares-performance.com

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