A major milestone has been reached for Haute joaillerie designer Alexandra Mor who will celebrate her brand’s 7th anniversary with the debut of the exotic Tagua Seeds Collection, the first collection of Haute couture jewelry to feature the Tagua seed.
With this collection, It is Mor’s intention to bring attention to Tagua seeds as a luxury material, presenting them as an effective alternative for elephant ivory. Mor will present her newest body of work, during New York fashion week, at Vogue Italia’s annual US Protagonist event held at Springs Studios in Tribeca, New York City on September 6th, 2017, along with 11 other selected international fine jewelry designers. 20 percent of the proceeds of Alexandra’s Tagua Seed Collection will go to an elephant organization.
Said Alexandra Mor, “There is so much about my Balinese experience that connects with my spiritual and personal story as a woman and a designer; so it was only natural to make my new collection entirely crafted and designed in Bali with my local team. I’m honored to be able to share this creative journey and collaborate with both local craftsman in Bali and other fine jewelry designers on the annual Vogue US Protagonist event, to inspire and bring more awareness and empower my collectors, retailers and colleagues alike with extraordinary, and more meaningful jewelry.”
Tagua Seeds: A New Luxury Material for Fine Jewelry Replacing Ivory
Upon discovering that elephant ivory is still being used for jewelry and resulting from Mor’s desire to create a more meaningful, spiritually connected, human and Eco-conscious practice, she was compelled to find a sustainable way to replace elephant ivory using Tagua seeds, a sustainable and botanical alternative nearly identical to elephant ivory.
Tagua Seed: A High-Producing Sustainable Alternative to Elephant Ivory
In just one year, a single Tagua Palm can produce as much ivory as an average African elephant can in its lifetime and can offer a real solution to help stop the senseless killing of beautiful and soulful animals. Through this capsule collection, Mor will bring awareness to the tragic reality of species on the brink of extinction, the preservation of native forests and the people and culture that depend on their survival.
The Tagua Seeds Collection centers around the natural, wild-grown and sustainably harvested Ecuadorian Tagua seeds that Mor discovered during her time living on the island of Bali. Included in the collection are earrings, rings, necklaces, bracelets, cuffs and a clutch inspired by traditional Balinese design motifs like the Tree of Life, or Kayonan, Mala, and the Kalabubu, the Nias headhunters warrior necklace
Hand-Crafted Collection Incorporates Balinese Heritage
The new Capsule Collection incorporates traditional and handcrafted Balinese workmanship and heritage with the use of wild-harvested Tagua seeds, and heralds an evolution of Mor’s signature design aesthetic through its unique and unexpected combination of new materials discovered on her 2017 artistic journey in Bali, Indonesia. Artisanal, hand-carved Tagua seeds, black and red Balinese wood, Sumatran pearls and 22 karat yellow gold work, reveal their luxury alongside unmistakable signature details of rare and beautiful gemstones and Diamond melee; that distinguish the limited-edition and one-of-a-kind pieces of the Alexandra Mor brand.
Alessandro Cremona, Vogue Italia Advertising Director at Conde Nast International stated, “Alexandra has been an integral part of Vogue Italia’s annual U.S Protagonists event since the beginning. She is responsible for the concept of this year’s Tagua Seeds event, an event so closely aligned with Vogue Italia’s commitment to leading Haute joaillerie and luxury industry in a sustainable, socially responsible direction. She is a leader who sees the bigger picture and who recognizes that natural, sustainable and socially conscious materials are the future of fashion.”
” Luxuries made with great craftsmanship and with respect for people and the planet, this is the future of luxury and Alexandra has always demonstrated a strong, intuitive connection with the materials she selects. Mor’s work is exemplary, her masterful design sense and consistent track record with achieving haute joaillerie with outstanding results. Her latest collection and leading the charge with an inspired material choice is further proof of Mor’s elite level of luxury leadership, caring beyond purpose and making not only incredible heirloom quality jewelry but doing so with heightened contentiousness and gracious execution.” states Angela Tunner, EAT LOVE SAVOR Editor in Chief, Publisher, luxury curator and Director of Tunner Media Inc.
Alexandra Mor is selected as one of EAT LOVE SAVOR’s top 100 luxury experts, “The Masterful 100″
Select Items from Alexandra Mor Tagua Seeds Collection
ABOUT ALEXANDRA MOR: Haute joaillerie designer Alexandra Mor embodies the modern woman. The superior craftsmanship of her limited-edition and one-of-a-kind collections showcase an attention to detail and design sensibility typically found amongst Place Vendôme jewelers. Alexandra Mor Collections are handcrafted by master artisans in New York using Diamonds and unique, high quality colored gemstones set in platinum and 18 karat gold. Always drawn toward the creative realm, Alexandra launched her first collection on December 2010 at New York’s Phillips de Pury. Now seven years later, Alexandra’s unique aesthetic is coveted among jewelry collectors in the US and internationally, as seen worn on the red carpet by Oprah, Olivia Palermo, Kate Winslet, Naomi Campbell, Lupita Nyong’o, Mila Kunis, Demi Moore, Emily Mortimer, Brooke Shields, Naomi Watts among others. Mor creates at her work at her design offices in New York City’s famed Diamond District and more recently has moved to Bali, Indonesia and is inspired to create her new Tagua Seeds collection with local artisans in Bali.
BALI // TAGUA STORY PHOTOGRAPHY Ken Kochey @ Sara Laird & Good Company Alexandra collaborated with acclaimed Photographer, Ken Kochey in making her Balinese journey and Tagua Seeds Collection into a beautiful visual story. Ken Kochey is an award-winning photographer, who has traveled the globe many times over, capturing experiences through his lens for a wide range of editorial and advertising clients such as Conde’ Nast Traveler, Travel and Leisure, Aston Martin and Coca Cola. After many years in NYC, Ken has relocated to Bali with his wife and two children where he continues to specialize in travel and lifestyle photography and is known for the genuine warmth and humanity he brings to his photographs.