the Piazza LUXBA
Luxury Fashion,  Luxury in Asia,  Luxury Industry

Adrian Cheng’s LUXBA Group And Luxury Footwear Label, Sergio Rossi, Announce New Growth Collaboration

the Piazza LUXBA
The Piazza

LUXBA Group, Hong Kong’s leading luxury fashion brand management and distribution house, recently announced a new collaboration with Italian luxury footwear label Sergio Rossi.

The new partnership focuses on accelerating Sergio Rossi’s growth in the complex China market, while also strengthening LUXBA Group’s presence in the fashion industry. Luxury brands associated with LUXBA gain invaluable insights on how Chinese millennials and Gen Z’s consume, and what they desire in luxury brands.

Adrian Cheng Shanghai
Adrian Cheng

Founded by entrepreneur Adrian Cheng in 2007, LUXBA Group is an all-encompassing fashion, lifestyle, brand management, and distribution company based in Hong Kong and Shanghai. The new collaboration allows Sergio Rossi to leverage LUXBA Group’s unique expertise to penetrate the retail industry as it reaches the Chinese millennial and Gen Z audience.

“I’m thrilled to be working with the Italian luxury brand Sergio Rossi and offering our sprawling network to further its growth in China,” said Adrian Cheng, founder and Chairman of LUXBA Group. “Sergio Rossi represents a certain luxury ideal that Chinese millennials and Gen Z aspire to – heritage, craftsmanship and design subtlety.”

Dsquared2 Shanghai 2In addition, Sergio Rossi will also leverage Cheng’s New World Group’s expansive network portfolio to help it grow and provide localised bespoke services. The portfolio includes the K11 museum-retail concept, investment funds C Ventures and K11 Investment, Rosewood Hotels and Chow Tai Fook Jewellery, which operates over 2,400 shops globally, tapping into a vast database totaling over nine million customers and members.

LUXBA Group’s retail network is present in 25 cities across first and second-tier cities in China including Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Chongqing, Shenyang, Dalian, Tianjin, Harbin, Nanjing and Hangzhou. Moving forward, LUXBA will accelerate that progress and grow to over 100 stores with 600 staff by end of 2018.

LUXBA Group is responsible for building and growing China’s fashion market for some of the world’s top fashion houses: Moschino, Love Moschino, Red Valentino, Yves Salomon and Dsquared2. LUXBA Group currently operates 70 Moschino and Love Moschino stores in China, while by the end of 2018, it will have expanded Dsquared2 to 10 stores in China.

sergio rossi spring 20189
Sergio Rossi shoes

In addition to LUXBA, Cheng also founded the museum-retail concept K11 Art Mall, which is disrupting the retail landscape in Hong Kong, Shanghai, Guangzhou and Wuhan. By 2023, 29 K11 related projects will spread across nine cities in China, providing a valuable offline network for foreign brands’ foray into China.

Even in the turbulent retail climate, LUXBA Group’s overall revenue has recorded double-digit growth for four consecutive years since 2013. Individual brand performance has continued to rise: Moschino, under LUXBA, now counts China as its biggest market in annual revenue and store network.

As with each of his endeavours, Cheng’s LUXBA is a key part in a large ecosystem, uniting luxury brands and services into an influential portfolio, often crossing industries to drive growth.

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Susan Kime’s career combines travel/adventure writing, blogging, and editing, both print and virtual. She was the Destination Club/Fractional Update for Elite Traveler, and senior club news correspondent for Robb Report’s Vacation Homes. She has published in Stratos, Luxury Living, European CEO, The London Telegraph, and ARDA Developments. She was the Editor-in-Chief of Travel Connoisseur, and the senior Luxury journalist for Luxist/ She also wrote 95% of architecture/design articles for Urban Arches, a high-end arch/design website. She has written for, Pursuitist, JamesEdition, Joe’s Daily,, Caviar Affair, and DestinationLuxury. She has a B.A. in English/Humanities and an M.A. in Counseling Psychology with two additional psychology certifications. She has taught Program Evaluation and Research Design at Chapman University, and has written extensively on affluence research. When not traveling, she resides with her Canadian husband and peaceful Beagle in northern Utah.

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