Luxury Events,  Wines,  Yachts

Baron Philippe de Rothschild SA and the America’s Cup Unveil Mouton Cadet Special Cuvée wines

Hugues Lechanoine MD of BPhR and Sir Russell Coutts CEO of the ACEA with Mouton Cadet America’s Cup

Five times winner of the America’s Cup and now CEO of The America’s Cup Event Authority (ACEA), Sir Russell Coutts, joined Baron Philippe de Rothschild’s Managing Director, Hugues Lechanoine, in London  unveil the first release of Mouton Cadet 35th America’s Cup Special Cuvée wines.

The limited edition red, white and rosé wines have been produced to celebrate the new relations between leading Bordeaux brand and the 35th America’s Cup as Official Wine. Bespoke packaging for the trio has been designed in collaboration with Sir Russell Coutts whose signature appears on every bottle alongside a glass-etched design depicting the forces of nature on land and at sea.

Sharing a Common Vision

Speaking of these relations between the world’s leading Bordeaux brand and the world’s most famous yacht race, Hugues Lechanoine commented: “Mouton Cadet and the America’s Cup share a common vision. The winemaker in charge of a vineyard and the people in charge of the competition for the oldest trophy in international sport both require a deep understanding of and respect for Nature, and a dedicated team working with them to achieve their goals.”

Hugues Lechanoine went on to explain that Mouton Cadet’s talented winemakers work with more than 400 exclusive grape growers on Bordeaux terroir, using sustainable practices to grow healthy vines and together produce top quality grapes for the wines. This has much in common, he said, with the America’s Cup teams who also “work with Nature, interpret the conditions, plan their course and strive as a team to be the best.”

Mouton Cadet America’s Cup Special Cuvée ©

Official Wine for the 35th America’s Cup

During the unveiling of the wines, Sir Russell Coutts stated “Mouton Cadet is the ideal Official Wine for the 35th America’s Cup and we are excited to have them on board. Teamwork is of paramount importance to Mouton Cadet and also to the America’s Cup as the teams work with their crews to skilfully and rapidly navigate across the race course to reach the finishing line. Both Mouton Cadet and the America’s Cup are world-leading brands which have been built over many years through the dedication of committed teams who pull together to achieve and sustain the number one position.”

Origins of the Competition

Trinity House in London was chosen as the ideal location to mark the occasion as it is home to the UK’s official charity dedicated to safeguarding shipping and seafarers, and it was in the UK that the first America’s Cup was contested in 1851. At that time the trophy was awarded by The Royal Yacht Squadron Isle of Wight to the schooner “America”, thus becoming the America’s Cup. In recognition of the origins of the competition, the first delivery of Mouton Cadet 35th America’s Cup Special Cuvée wines will be to the members of The Royal Yacht Squadron in Cowes Isle of Wight.

Released at the End of May in Select Stores

Due for retail release at the end of May, the Mouton Cadet 35th America’s Cup Special Cuvée wines will be sold in selected stores around the world promoting the America’s Cup, including Harrods, and at The RRP in the UK is £19. The wines will also be served in all official hospitality throughout the 35th America’s Cup which takes place in Bermuda in May and June 2017.

About Mouton Cadet
Produced by the family-owned French company Baron Philippe de Rothschild, Mouton Cadet was created in 1930 and has remained true to its origins whilst evolving into what has now become the world’s leading brand of Bordeaux AOC wines. Sold in 150 countries around the world, Mouton Cadet is, since its creation, the Official Wine in several exclusive and prestigious events, including the Cannes International Film Festival, where it has been Official Supplier since 1992, as well as The Ryder Cup both in Gleneagles (Scotland) in 2014 and recently in Chaska, Minnesota (USA) in September this year.
Mouton Cadet is now involved in sailing as Official Wine for the 35th America’s Cup.
For more information about Mouton Cadet, visit; and follow on Instagram @moutoncadetus.

About the 35th America’s Cup
The America’s Cup is the competition for the oldest trophy in international sport and dates back to 1851. Over that time, teams representing just four nations (the United States of America, Australia, New Zealand and Switzerland) have won the trophy in over 160-years of competition. It is one of the greatest challenges in all of sport. The defending champion is ORACLE TEAM USA, who first won the America’s Cup in 2010, and successfully defended the title in 2013. Now six teams, including ORACLE TEAM USA, have signed up to take on the challenge again. For more information about the America’s Cup, visit , follow @americascup on Twitter and find us on

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